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Revenue Management


Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro-market levels and optimize product availability, leveraging price elasticity to maximize revenue growth and thereby, profit. The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack. The essence of this discipline is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment.
The revenue management process
SaaS companies should collect data and use it for forecasting to help predict the future performance of products and services and make adjustments to maximize revenue. Below is the revenue management process in detail:
  - Data collection and recording.
  - Historical data analysis.
  - Evaluation of seasonal trends.
  - Market trends analysis.
  - Competitor research.

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