Marketing consulting
A marketing consultant is a professional who advises a company about its marketing campaigns and marketing strategies. The role can vary depending on the company, as marketing consultants may use several platforms of media to promote campaigns in different industries.
As a marketing consultant, you may provide expert analysis and reports on existing campaigns and create new campaigns. You may also implement useful marketing tools or technologies to aid these campaigns.
A marketing consultant may have excellent knowledge of marketing, and an analytical, communication and creative skill set. You may develop these skills by earning a bachelor's degree at university before progressing into entry-level marketing roles and applying for marketing consultant positions.
Responsibilities
Here are the major duties and responsibilities of a marketing consultant:
- Establish short- and long-term marketing goals for a company such as conversion targets or click rates
- Communicate marketing information and analysis to senior members of staff
- Conduct market research to identify new opportunities and new markets for the company
- Provide in-depth reporting on the effectiveness of past or current marketing campaigns
- Assist in the creation of new marketing campaigns in line with the company's marketing strategy, such as implementing a new advertising campaign for television
- Establish the most effective marketing media for a company to focus on, such as social media or print media
- Provide advice on company branding, including images, logos and the tone of communications.
- Develop social media strategies for clients across major platforms
- Identify new ways to reach new and existing customers, such as newsletters or search engine optimisation (SEO)
- Create new products or services to be offered to customers
- Keep up to date with new marketing trends, new tools and new techniques
- Train new and existing staff within a company's marketing department.
